Best 360 Camera for Real Estate in 2020

360 camera for real estate

Selling houses has never been easier than it is right now, as long as you use the proper tools to showcase your property. A good 360 camera is a game changer in the real estate world because it allows you to show the rooms as if the person is standing right in the home with you. This will allow them to check out the house without ever stepping foot in it, which should get you more calls for actual in-person viewing.

In this article, we’ve listed four of the best 360 cameras on the market and explained why each one would help you sell more homes. Let’s dive right in and see which one is best for you!

Quick Summary

  • If you want an ultra portable, thin camera, the Ricoh Theta SC is a good choice. It has a tiny footprint alongside premium quality.
  • If you don’t want to spend a ton of money on a camera, the Xiaomi Mijia Mi is worth a look. It has everything you need to get great images, but without the high price point.
  • If you want a camera with the best stabilization, the Insta360 One X is the one for you. This model has great stabilization, and it will give you extremely clear photos and video.
  • If you love GoPro and want to stay with the brand, the GoPro MAX is the best 360 camera money can buy. It has all the high-end features you expect from GoPro on top of a quality build.

Who Should Buy This?

These cameras are perfect for real estate agents looking to add a bit of flair to their listings. Flat images that show only a single plane of view are great, but having the ability for your clients to move around and see entire rooms will add a whole new level of immersion.

These are also great for photographers that specialize in real estate photography. If you have a ton of real estate companies you do photography for, being able to provide them with 360 images and videos will make your services that much more desirable to them.

Best 360 Camera for Real Estate: What to Consider in 2020

Video Resolution

Recording video in 360 degrees means you need a large resolution so you can retain sharp details. If you take a normal Full HD 1080p video at that size it’s going to come out quite blurry or sub-optimal. However, bumping it up to a resolution like 5.6K will provide immersive, stunning video.

Stitching

360 cameras use more than one camera module, which means they can record multiple videos at one time. In order for them to be combined into a single video without any issues, the software and hardware have to combine (stitch) the videos together to make them as close to seamless as possible. Some cameras are better at this than others, so keep that in mind.

Still Image Quality

The last consideration is still image quality. If you want a fully interactive experience for potential clients, you will want a 360 camera with good still image quality. This feature will allow them to pan around the scene and look around the living spaces in an incredibly immersive way.

Best 360 Camera for Real Estate: Our Picks for 2020

1. Ricoh Theta SC


The Ricoh Theta SC is the best camera for those who want a 360 camera primarily for photos rather than video. It takes crystal clear, stunning images that will wow your potential customers. These photographs have fantastic optics, and each detail looks incredibly clean. However, the video here can be blurry, so check out other cameras if you’re looking for better moving image quality.

What We Like:

  • Slim and small size
  • Great still images

What We Don’t Like:

  • Poor video quality

Specs:

  • Video Resolution: 1920×1080 pixels
  • Megapixels: 14

>> Check Price on Amazon <<

2. Xiaomi Mijia Mi


Though not as well-known as other brands on our list, Xiaomi makes some great cameras. Their Mijia Mi is a perfect 360 model, allowing you to capture both high-quality photos and videos with ease. The price is also lower than some of the more “name brand” options, so you get to save a bit of money for accessories like a tripod.

What We Like:

  • Nice image quality
  • Decent price

What We Don’t Like:

  • Mediocre video quality

Specs:

  • Video Resolution: 3456×1728 pixels
  • Megapixels: 23.88

>> Check Price on Amazon <<

3. Insta360 One X


If you’re looking for a high end GoPro alternative, none come close to the Insta360 One X. This model provides high quality images and video alongside great stabilization. That means even holding the camera or putting it on a selfie stick for a higher view will give you great stability. The 5.6K resolution provides a ton of information, and the stitching here is solid as well. More than worth the high price tag.

What We Like:

  • Great video quality
  • Good stability system

What We Don’t Like:

  • Quite expensive

Specs:

  • Video Resolution: 5760×2880 pixels
  • Megapixels: 18

>> Check Price on Amazon <<

4. GoPro MAX


GoPro knows a thing or two about making quality action cameras, and they have used all of that knowledge to create the best 360 camera on the market. The MAX takes amazing videos and comes with exceptional stitching. The flat video is a bit lacking in comparison to other GoPro cameras, but that’s a minor complaint. The still images look great as well.

What We Like:

  • GoPro build quality
  • Crisp and clean video

What We Don’t Like:

  • Larger size than some others

Specs:

  • Video Resolution: 5376×2688
  • Megapixels: 16.6

>> Check Price on Amazon <<

Useful Tips and Resources

Combining one of these 360 cameras with a good video tripod will give you the best shooting experience. You will be able to get the most stable images and videos with this combo, and keeping a consistent height will give your prospective real estate clients a level view of each area.

If you really want to take your images and videos to the next level, pick up a drone to get some smooth aerial shots. That will allow you to get a bird’s eye view to pair with the interior 360 images. You can offer your clients a fully immersive experience so they feel like they have already been in the houses before ever visiting them.

Final Words

Adding the option for 360 pictures or videos is the cherry on top for prospective real estate clients. If you just have normal images they may decide to have a look, but adding 360 video will give them a real view of the property and help sell the home. As technology advances, don’t be left behind as your competitors take the leap. Pick up one of these cameras today.

How many real estate listings have you seen with 360 integrated? Let us know in the comments below!

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